MKT 5800
Marketing Research Analytics
This course is designed to provide students with an appreciation for the role of marketing research in the formulation and solution of marketing problems. In this course, students will develop basic skills related to conducting and evaluating marketing research designs, alternative methods of data collection, and data analysis techniques.
Instructors
Reviews
Prof. Perfecto gives amazing lectures. She's incredibly knowledgeable, and you can really tell that she's passionate about teaching. And she makes beautiful, neat slides!
7/28/2023
Good instructor and very personable. Lecture handouts were not very useful reference for studying for tests (perhaps by design?). Tests were definitely challenging. Took this course during Covid so perhaps in-person will be different.
6/1/2021